If you set about running a business blog that mentions your staff from time to time, say, in an attempt to show a more personal side of your organization, make sure you let your people know what’s happening.
Nope, I don't like your blog
Give them an idea of what you’re aiming to achieve, what your agenda is, as well as how and why you want them to be involved. Encourage their participation – but don’t make it mandatory!
But also beware that people have fragile egos. Someone might get upset you posted an official picture of one team member, “underlining their professionalism”, but “undermined” their position by publishing a picture of them in a more casual pose.
Or someone else might get upset if you didn’t feature a picture of them, but did with everyone else.
No Excuses!
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The Future's Bright, The Future's Social
Last week I spoke to Annelie Näs about social media, networking and personal branding over coffee at Skrapan on Götgatan, Södermalm.
Annelie is currently an intern at Hallebop, the mobile operator, and social media has become ...
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I see that my podcast feed from Libsyn has just pushed out a client podcast on my iTunes account instead of the client podcast feed. Duh! I'm experiencing this problem after my account was shifted to Libsyn 3 at the weekend.
My basset hound Tia is in the process of having puppies today (Tues) ...
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Whilst the technological gravy train rattles along, and new generations of iPhones and Androids achieve greater market penetration, I don't believe content marketers, communicators and PR folk have got to grips with mobile yet.
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What with the way that information can spread virally on the Net today, your brand is firmly in the hands of the end consumer. Many businesses have already wised up to this, but far too many are taking the ostrich approach: sticking their heads in the sand.
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Let's face it. One of the prime reasons for writing a B2B business blog is that you want to up the conversion rate of all that web traffic your SEO and pay-per click campaigns generate.
Getting a stack of visitors to your site might be one thing, but it's worthless if you have a 90+ ...
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Despite all the mutterings that the press release is dead, press releases continue to be a key way in which businesses reach out to journalists in the hope of getting mainstream coverage.
Sure, the press release has undergone a major facelift in recent years as it has turned into the social media press ...
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7_Talking_Web_Marketing_with_James_Royal_Lawson.mp3
I met up with Stockholm-based web communication consultant James Royal-Lawson this week to chat about:
web marketing
content management systems
design versus usability and
using Google to your advantage.
James admits he has been: "doing web-stuff since before it was web-stuff...experimenting and working ...
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I met with a company today who were pitching work to one of my clients. The company do a lot of work with SEO and lead generation, running a portal that drives traffic and leads to customer sites.
Although my client is based in ...
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